Our story
Comfort-first footwear
We build the range around people who are on their feet for twelve hours at a stretch — nurses, teachers, hospitality staff and anyone who walks all day.
Sporty Footies is an independent comfort footwear specialist. We carry fewer styles than a big box retailer on purpose: every shoe on the site has been worn by someone on our team, checked for last shape, insole depth and durability, and stocked in multiple widths where the maker offers them.
Our fitters hold pedorthic training, and we build the range for feet that need real support — plantar fasciitis, bunions, flat feet or diabetes-related needs. That's the work we like most: getting someone back to walking comfortably.
How we fit shoes
1. Measure both feet
Length, width and arch height — standing, because feet spread under load. Most people have two slightly different feet.
2. Match the last to your shape
We pick brands whose shape suits your foot instead of forcing your foot into a shape.
3. Fit the footbed
Stock insole, upgraded insole or your own orthotic — we check volume so nothing pinches.
4. Walk-test and follow up
Wear them at home for 60 days. If they aren't right, exchange or return them free.
Need a hand choosing?
Tell us where you stand, how long for, and what hurts. We'll shortlist three pairs.